A short tale on the face of masculinity, portrayed by young men who grow up in inner city environments. Where the iconic ‘screwface’ is more than just an expression, it’s a matter of life and death.
The 3-minute think-piece aims to dispel the look’s reputation as a form of intimidation, and instead to help shed light on its purpose as a form of self-defence. Based on real life experiences, Abdou Cisse, who grew up in South London - gives you an insight into what it’s like growing up in a place where a young man’s masculinity is challenged and defended by a mere expression.
Posing a simple question: What is a smile worth?
Written and Directed by Abdou Cisse Co-written and Voiced by Kieran Kenlock.
DOP: Quba Tuakli Editor: Marvin Alvarez Executive Producers: AAA Casting: Nico Jouvel and Andre Black Line Producers: Matt Ellingham, Iona Patterson and Rebecca Perry Camera Assistant: Birame Cisse Colourist: James Bamford Sound: Tom Joyce Photography: Korrie P & Zainab Abelque Graphic Design: Adam Hunt
Special thank you to all the cast. Who had to put up with a ton of bad jokes in an attempt to make them smile. To the Mill and Vaudeville for the support.
Tags adidas cinematography Documentary educational Face grime Masculinity Nike portraits rap