Lxve Islxnd x MLS

Ahead of Major League Soccer kicking off it's 26th season, We Are Social Sport US created a Love Island inspired preview video capitalizing on the hottest bombshell in world football, Lionel Messi, entering the league. We even tapped the voice of the show himself Iain Stirling. Fans of MLS and Love Island (yes turns out they exist), as well as users and media who don't regularly engage with the league called it "the crossover they never knew they needed". The Takeaway: Not every piece of content needs to be for every fan. Connecting in a surprising way with a smaller niche audience who "get it" is more impactful in driving fandom and making your mark on social then trying to appeal to everyone.