About MJ&A

Inclusivity, exclusivity, storytelling, content, branding, exposure, insight, algorithm, awareness, social media, transparency, equality, partnership, activation, engagement, mobilise, memeable, impressions, global reach, online presence, grass roots, dynamic, organic, genuine, woke, core values, cultural impact, cultural relevance, targeted, commercial, millennial, Gen Y, Gen X, Gen Z, influencer, Youtuber, disruptors, tastemakers, trailblazers, DIY, landscape, portrait, asymmetrical, light-hearted, realism, conceptual, pop-up, creative space, design perspective, 360 campaign, community-building, rebellious, pushing boundaries, breaking barriers, breaking rules, making rules, make it count, start a conversation, utilise, incentivise, epic, filmic, cinematic, surreal, ethereal, experiential, political, series, shortform, longform, formula, like the Honda ad, like the Apple ad, like The Times ad, Guinness surfer, Nike LDNR, urban, Grime, gritty, raw, edgy, cool, classy, slick, eclectic, rap, real stories, real people, diverse backgrounds, upbeat, downbeat, Afrobeats, analogue, digital, Bolex, Super8, VHS, grainy, glitchy, GIF, lo-fi, low budget, no budget, big budget, BIG IDEAS.